10 11 / 2011

dotsara:

Chevy True Stories, “My Dad’s Car”

Obviously, I love this. Of course, I teared up. (Honestly, GM: this is the tack you should have taken 5 years ago.)

This is a great trend, one I noticed first with Mercedes, and now with Chrysler, Ford, and Chevy. It’s about respecting quality and craftsmanship over the next new thing. Looking back and realizing that the current cars aren’t necessarily the best cars, and that the heritage of these cars is more important than the here and now. They are starting to make commercials to promote their old cars that were made many years ago, and showing the evolution of the cars and the brand over time.

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